At Digital marketing Dreamers we understand that no one business is the same and we treat our clients as such. We will sit with you to understand your business and you want to achieve, before drawing up a bespoke digital marketing strategy. Here are some of the points we consider when drawing up your digital marketing strategy:
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Who are your current and prospective customers?
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What is your monthly marketing budgetary allowance?
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What are your business objectives?
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What digital marketing channels are best positioned to help you reach your objectives?
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Do you have a unique value proposition that will captivate your target audience?
Technical Implementation
The digital marketing landscape is a lot more technical than what you see on the surface, with many of the modern channels running on algorithmic AI.
At Digital Marketing Dreamers we aim to bridge the knowledge gap that small and medium sized businesses struggle with when it comes to understanding how these platforms can be best utilised to get the best ROI for their businesses.
Once we have successfully drawn up a digital marketing strategy we get cracking on the technical implementation. This is a critical part of a successful digital marketing plan as it provides the platforms with data, teaching these platforms who your audience is and what objectives the platform needs to optimise toward.
Creative Strategy
Online marketing is more than just posting beautiful pictures on your social media channels, it is about getting the right message in front of the right audience, at the right time, and capturing their attention.
At Digital Marketing Dreamers we consider the psychology of capturing your audiences attention and creating value for them, while reducing wastage of marketing spend on audiences that are not on the market for your product. We do this by getting to know your business and target audiences and applying our specialist knowledge of best practices that will ultimately drive a desired action.
User Journey Design
Did you know that the average drop-off rate from awareness (seeing your online advert) to interest (signing up on your website) is between 70 - 90%?
Digital Marketing Dreamers consider every part of your user's journey, from the design of your online advert, down to the checkout/sign-up page with the objective of removing friction points that may result in people dropping off. We work with our clients to understand what they want to achieve and then get to work on creating an optimal user journey flow to the said objective.
